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With the primer acting as a protective barrier, you can keep looking fresh for the whole day without having to keep retouching.\u003cbr\u003e\n• \u003cstrong\u003eCreates a Blurring Effect on Skin\u003c\/strong\u003e – 75% of consumers said this primer provides an optical blurring effect, making it the best primer for wrinkles*. It is infused with Microalgae and Blurring Powders that condition your skin over time to enhance it and give you a clearer, more even-looking complexion.\u003c\/p\u003e\n\n\u003cp\u003e*Based on an independent U.S consumer study on 30 participants\u003c\/p\u003e","published_at":"2022-10-24T21:57:26+01:00","created_at":"2023-02-25T22:33:52+00:00","vendor":"Laura Mercier","type":"Primer","tags":["10122022-import","Complexion","Primer","Pure Canvas Primer"],"price":4150,"price_min":4150,"price_max":4150,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":44611308716328,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"42117952101","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Pure Canvas Primer Blurring","public_title":null,"options":["Default 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applied to your face, the Pure Canvas Primer: Blurring instantly creates a smooth, soft-focus matte effect that has a lightweight, skin-like finish. This innovative Blurring Primer helps to minimize the appearance of pores and other imperfections on your skin. It’s good for your makeup and good for your skin.\u003c\/p\u003e\n\n\u003cp\u003e• \u003cstrong\u003eControls Shine for 16 Hours\u003c\/strong\u003e – 88% of consumers agree this Blurring Primer provides both instant and 16 hours shine control*. Applying Pure Canvas Primer: Blurring on your face before makeup helps to reduce and control shine by absorbing oil.\u003cbr\u003e\n• \u003cstrong\u003eExtends Makeup Wear\u003c\/strong\u003e – 86% of consumers agree this Blurring Primer extends the wear of makeup*. With the primer acting as a protective barrier, you can keep looking fresh for the whole day without having to keep retouching.\u003cbr\u003e\n• \u003cstrong\u003eCreates a Blurring Effect on Skin\u003c\/strong\u003e – 75% of consumers said this primer provides an optical blurring effect, making it the best primer for wrinkles*. It is infused with Microalgae and Blurring Powders that condition your skin over time to enhance it and give you a clearer, more even-looking complexion.\u003c\/p\u003e\n\n\u003cp\u003e*Based on an independent U.S consumer study on 30 participants\u003c\/p\u003e"}

4.3
Rated 4.3 out of 5 stars
4.3 Stars (1,024 Reviews)

Pure Canvas Primer Blurring

Soft-focus matte. Minimize the appearance of pores and skin imperfections.

Regular price

£41.50

Sale price

£41.50

Regular price

Unit price

per

{"id":8138865574184,"title":"Pure Canvas Primer Blurring Mini","handle":"pure-canvas-primer-blurring-mini","description":"\u003cp\u003eWhen applied to your face, the Pure Canvas Primer: Blurring instantly creates a smooth, soft-focus matte effect that has a lightweight, skin-like finish. This innovative Blurring Primer helps to minimize the appearance of pores and other imperfections on your skin. It’s good for your makeup and good for your skin.\u003c\/p\u003e\n\n\u003cp\u003e• \u003cstrong\u003eControls Shine for 16 Hours\u003c\/strong\u003e – 88% of consumers agree this Blurring Primer provides both instant and 16 hours shine control*. Applying Pure Canvas Primer: Blurring on your face before makeup helps to reduce and control shine by absorbing oil.\u003cbr\u003e\n• \u003cstrong\u003eExtends Makeup Wear\u003c\/strong\u003e – 86% of consumers agree this Blurring Primer extends the wear of makeup*. 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This innovative Blurring Primer helps to minimize the appearance of pores and other imperfections on your skin. It’s good for your makeup and good for your skin.\u003c\/p\u003e\n\n\u003cp\u003e• \u003cstrong\u003eControls Shine for 16 Hours\u003c\/strong\u003e – 88% of consumers agree this Blurring Primer provides both instant and 16 hours shine control*. Applying Pure Canvas Primer: Blurring on your face before makeup helps to reduce and control shine by absorbing oil.\u003cbr\u003e\n• \u003cstrong\u003eExtends Makeup Wear\u003c\/strong\u003e – 86% of consumers agree this Blurring Primer extends the wear of makeup*. With the primer acting as a protective barrier, you can keep looking fresh for the whole day without having to keep retouching.\u003cbr\u003e\n• \u003cstrong\u003eCreates a Blurring Effect on Skin\u003c\/strong\u003e – 75% of consumers said this primer provides an optical blurring effect, making it the best primer for wrinkles*. It is infused with Microalgae and Blurring Powders that condition your skin over time to enhance it and give you a clearer, more even-looking complexion.\u003c\/p\u003e\n\n\u003cp\u003e*Based on an independent U.S consumer study on 30 participants\u003c\/p\u003e"}

3.5
Rated 3.5 out of 5 stars
3.5 Stars (8 Reviews)

Pure Canvas Primer Blurring Mini

Soft-focus matte. Minimize the appearance of pores and skin imperfections.

Regular price

£22.50

Sale price

£22.50

Regular price

Unit price

per

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Prep your makeup with primer, then lock in your look.

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It extends makeup wear so you don’t have to keep retouching.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e*Based on an independent U.S consumer study on 30 participants\u003c\/p\u003e","published_at":"2022-10-24T21:57:23+01:00","created_at":"2023-02-25T22:33:54+00:00","vendor":"Laura Mercier","type":"Primer","tags":["10122022-import","Complexion","Primer","Pure Canvas Primer"],"price":2250,"price_min":2250,"price_max":2250,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":44611309601064,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"42301743101","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Pure Canvas Primer Illuminating Mini","public_title":null,"options":["Default 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charset=\"utf-8\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThis illuminating primer is infused with Porcelain Flower Extract and a blend of Micronized Pearls, which reflect light and restore dull, tired skin. With ingredients that work to smooth and brighten the look of your skin over time, it’s the perfect primer for glow.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e• Silicone-free protective barrier – The Illuminating Primer seals in skincare and provides a protective barrier by instantly boosting your skin’s radiance*.\u003cbr data-mce-fragment=\"1\"\u003e• Skin enhancement over time – 87% of consumers agree this primer for glow leaves the skin surface smooth and even, smoothing and brightening your skin over time*. This Illuminating Primer creates a flawless texture and helps improve your skin through constant application.\u003cbr data-mce-fragment=\"1\"\u003e• True makeup color – 83% of consumers agree the product maintains the color integrity of makeup applied on top*. It extends makeup wear so you don’t have to keep retouching.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e*Based on an independent U.S consumer study on 30 participants\u003c\/p\u003e"}

Selling Fast

4.4
Rated 4.4 out of 5 stars
4.4 Stars (44 Reviews)

Pure Canvas Primer Illuminating Mini

Enhance skin radiance and prep skin for makeup.

Regular price

£22.50

Sale price

£22.50

Regular price

Unit price

per

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4.6
Rated 4.6 out of 5 stars
4.6 Stars (1,833 Reviews)

Pure Canvas Primer Hydrating

Enhance hydration and prep skin for makeup.

Regular price

£41.50

Sale price

£41.50

Regular price

Unit price

per

{"id":8138868982056,"title":"Pure Canvas Primer Hydrating Mini","handle":"pure-canvas-primer-hydrating-mini","description":"\u003cp\u003eWith a lightweight finish and irresistible texture, this moisturizing primer is sure to become a staple in your makeup routine.\u003c\/p\u003e\n\n\u003cp\u003eBenefits include:\u003cbr\u003e\n• Ultra-hydrating finish you can feel. 91% of consumers agree this primer boosts skin softness and suppleness.*\u003cbr\u003e\n• Skin-loving ingredients you can trust. Free of parabens, sulfates, silicone, and fragrance, the Pure Canvas Primer Hydrating features carefully selected, honest ingredients.\u003cbr\u003e\n• Long-wear results you can see. 86% of consumers agree this moisturizing primer extends the wear of makeup.* \u003cbr\u003e\u003cbr\u003e\n\n* Based on an independent U.S consumer study on 30 participants.\u003c\/p\u003e\n\n\u003cp\u003eLaura Mercier believes in healthy skin—with and without makeup. 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Free of parabens, sulfates, silicone, and fragrance, the Pure Canvas Primer Hydrating features carefully selected, honest ingredients.\u003cbr\u003e\n• Long-wear results you can see. 86% of consumers agree this moisturizing primer extends the wear of makeup.* \u003cbr\u003e\u003cbr\u003e\n\n* Based on an independent U.S consumer study on 30 participants.\u003c\/p\u003e\n\n\u003cp\u003eLaura Mercier believes in healthy skin—with and without makeup. The Pure Canvas Primer Hydrating has been specially formulated to include proven moisture-enhancing ingredients that replenish hydration, even under foundation or over daily moisturizer. This means your primer will always be on double duty, extending the life of your makeup and bettering your skin.\u003c\/p\u003e\n\n\u003cp\u003eStubborn dry patches and caked-on foundation don’t stand a chance against the Pure Canvas Primer Hydrating. Starting with a base of water, this moisturizing primer is packed with:\u003cbr\u003e\n• Olive Extract to smooth dry lines and lock in skincare.\u003cbr\u003e\n• Marine Hydra Botanicals to improve skin’s hydration in just one week.\u003c\/p\u003e"}

4.6
Rated 4.6 out of 5 stars
4.6 Stars (88 Reviews)

Pure Canvas Primer Hydrating Mini

Enhance hydration and prep skin for makeup.

Regular price

£22.50

Sale price

£22.50

Regular price

Unit price

per

{"id":8138869047592,"title":"Pure Canvas Primer Protecting SPF 30","handle":"pure-canvas-primer-protecting-spf-30","description":"\u003cp\u003eLaura Mercier’s Pure Canvas Primer contains protecting, Broad Spectrum SPF 30 sunscreen and creates a flawless canvas for makeup application and extended wear. 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Mercier’s Pure Canvas Primer contains protecting, Broad Spectrum SPF 30 sunscreen and creates a flawless canvas for makeup application and extended wear. Designed with makeup in mind, this primer with sunscreen is weightless and non-chalky, providing the perfect blend of priming and protection.\u003c\/p\u003e\n\u003cp\u003eWith an award-winning formula that’s infused with Vitamins C and E, this SPF 30 primer isn’t just good for your makeup, but good for your skin too, helping to improve its appearance over time.\u003c\/p\u003e\n\u003cp\u003eWith its unbelievably light yet nourishing formula, you can enjoy the optimal base for makeup application, along with invisible coverage and protection against harmful UVA\/UVB rays.\u003c\/p\u003e\n\u003cp\u003eUse the Pure Canvas Primer with SPF 30 underneath Laura Mercier's Tinted Moisturizer or Flawless Lumiere Foundation for a flawless finish that goes on smooth and stays on all day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes not look chalky \u003c\/strong\u003e– 98% of users agree this primer with sunscreen does not look chalky on skin before or after makeup application\u003cbr\u003e \u003cstrong\u003eNon-greasy formula\u003c\/strong\u003e – 93% of consumers said this primer does not feel or look greasy on skin\u003cbr\u003e \u003cstrong\u003eSmooth, even makeup application\u003c\/strong\u003e – 96% of users said this primer creates a smooth canvas for even makeup application\u003c\/p\u003e\n\u003cp\u003e*Based on an independent U.S consumer study on 30 participants\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e"}

Selling Fast

4.8
Rated 4.8 out of 5 stars
4.8 Stars (43 Reviews)

Pure Canvas Primer Protecting SPF 30

Broad Spectrum SPF 30, Primes and Protects skin.

Regular price

£41.50

Sale price

£41.50

Regular price

~~£0.00~~

Unit price

per

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Ground-breaking ingredients such as Marimo Pearl also beautifully reflect the light to give you a radiant luminosity, creating a picture-perfect look from every angle.\u003c\/p\u003e\n\u003cp\u003eAlong with delivering smoother, firmer, and younger-looking skin, our Supercharged Essence uses concentrated skincare technology to visibly promote skin vitality both instantly and over time, leaving your skin more resilient than before.\u003c\/p\u003e\n\u003cp\u003eSuitable for all skin types.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e"}

2.7
Rated 2.7 out of 5 stars
2.7 Stars (23 Reviews)

Pure Canvas Power Primer Supercharged Essence

Improves skin’s clarity. Extends makeup wear.

Regular price

£48.00

Sale price

£48.00

Regular price

Unit price

per

Pick Your Perfect Primer

The first step to Laura’s Flawless Face: prep your look with our intuitive range ofprimers created for every skin type and effect.

Pure Canvas Primer Blurring

Regular price: £41.50
Sale price: £41.50
Regular price
Unit price: per

Soft-focus matte. Minimize the appearance of pores and skin imperfections.

Finish

Matte

Regular price: £19.99
Sale price: £19.99
Regular price
Unit price: per

Pure Canvas Primer Hydrating

Regular price: £41.50
Sale price: £41.50
Regular price
Unit price: per

Enhance hydration and prep skin for makeup.

Finish

Natural

Pure Canvas Primer Protecting SPF 30

Regular price: £41.50
Sale price: £41.50
Regular price: ~~£0.00~~
Unit price: per

Broad Spectrum SPF 30, Primes and Protects skin.

Finish

Natural

Regular price: £19.99
Sale price: £19.99
Regular price
Unit price: per

Discover More

Foundation

Create a seamless canvas with the colour, coverage and finish of your choice.

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Real Flawless Collection

Blur the line between makeup and skin with a natural, skin-like finish.

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Tinted Moisturizer

Nourish, rejuvenate and perfect skin, now in three finishes.

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What To Know About Primer

What is A Makeup Primer?

The best makeup primer should be able to do several things. First, it should create a smooth canvas, hide imperfections, and even out the skin’s texture. Next, it should be infused with good-for-the-skin ingredients, so you don’t have to worry about breakouts. And finally, it should keep your makeup in place all day.

Choose the Right Face Primer

While each of our face primers will do exactly what we laid out above, we have four different formulas to target individual needs: hydration, blurring, sun protection and illumination. So, if you have dry skin, we recommend the hydrating face primer whereas we suggest the protecting makeup primer if you aren’t following up with our tinted moisturiser with SPF. No matter which formula you choose, your skin will thank you.

Blur Imperfections with Primer Makeup

On the no-makeup makeup days, you want to look fresh, dewy, and lit from within–and our primer makeup can help you achieve that effect. Once you’ve used our cleaners and makeup removers and applied any skincare, you can jump right in with our illuminating primer. It’s formulated to bring a healthy glow to your skin that maintains its luminosity even under tinted moisturisers or foundation. Once you're finished with the makeup, dab a little of the primer on your cheekbones and cupid’s bow for extra highlighting.

Primers FAQs

What Does Primer Do for Makeup:
Makeup primer acts as a base that prepares your skin for makeup application. It helps create a smooth canvas by filling in fine lines, pores, and imperfections, allowing foundation and other makeup products to glide on more evenly. Primer can also enhance the longevity of your makeup by providing a barrier between your skin and makeup, helping it stay in place throughout the day.

How to Use Makeup Primer:
To use makeup primer, start with clean and moisturized skin. Apply a small amount of primer evenly to your face, focusing on areas where you want your makeup to last longer. Allow the primer a few moments to set before moving on to the next steps of your makeup routine.

Can You Wear Primer Without Makeup:
Yes, you can wear primer without makeup. Primer can provide benefits like blurring imperfections, smoothing the skin's texture, and helping to control oil. Some primers also have skincare ingredients that can benefit your skin even when worn alone.

Do You Need Primer for Makeup:
While not mandatory, primer can be beneficial, especially if you want your makeup to last longer, achieve a smoother finish, or minimize the appearance of pores and fine lines. It can enhance the overall look and wear of your makeup.

How Long to Let Primer Dry Before Applying Makeup:
Give your primer a minute or two to set before applying makeup. This allows it to create a smooth base and ensures that your makeup adheres well.

Should I Use Primer Before or After Makeup:
Primer should be applied before makeup. It acts as the initial step in your makeup routine, creating a foundation for your other products to adhere to.

Does Makeup Primer Expire:
Yes, makeup primer can expire. Check the packaging for the product's expiration date or the recommended shelf life after opening. Using expired products can affect their effectiveness and potentially cause skin issues.

Does Face Primer Really Make a Difference:
Yes, face primer can make a noticeable difference in your makeup application. It can create a smoother texture, help makeup adhere better, and extend the wear time of your makeup.

What Kind of Face Primer Should I Use:
Choose a face primer based on your skin's needs. If you have oily skin, opt for a mattifying primer. For dry skin, a hydrating or luminizing primer can work well. If you want to blur imperfections, a pore-filling primer is a good choice.

Do You Put Moisturizer or Primer First:
After cleansing and moisturizing your skin, apply primer before proceeding with makeup. Moisturizer comes before primer in your skincare routine to ensure your skin is hydrated, and then primer helps create a smooth base for makeup.

Primer