Primer

Explore our range of face primers designed to perfect your complexion and enhance the longevity of your makeup. Our makeup primers create a smooth canvas for foundation application, blurring imperfections and minimizing the appearance of pores. With a variety of formulas to suit different skin types and concerns, including hydrating, mattifying, and illuminating options, you'll find the perfect primer makeup for your needs.

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  • Pure Canvas Primer Illuminating View 1
    Pure Canvas Primer Illuminating View 2
    4.4
    Rated 4.4 out of 5 stars
    4.4 Stars (107 Reviews)

    Pure Canvas Primer Illuminating

    Extends the wear of makeup, and brightens the complexion to provide a natural dimension.

    Regular price
    £38.00
  • Pure Canvas Primer Blurring View 1
    Pure Canvas Primer Blurring View 2
    4.6
    Rated 4.6 out of 5 stars
    4.6 Stars (71 Reviews)

    Pure Canvas Primer Blurring

    Extends the wear of makeup while blurring the look of pores and imperfections

    Regular price
    £38.00
  • Pure Canvas Primer Hydrating View 1
    Pure Canvas Primer Hydrating View 2
    4.7
    Rated 4.7 out of 5 stars
    4.7 Stars (106 Reviews)

    Pure Canvas Primer Hydrating

    Improves and extends the wear of makeup while providing instant and overtime hydration.

    Regular price
    £38.00
  • Pure Canvas Primer Blurring Mini View 1
    Pure Canvas Primer Blurring Mini View 2
    4.5
    Rated 4.5 out of 5 stars
    4.5 Stars (2 Reviews)

    Pure Canvas Primer Blurring Mini

    Soft-focus matte. Minimize the appearance of pores and skin imperfections.

    Regular price
    £21.50
  • Pure Canvas Primer Illuminating Mini View 1
    Pure Canvas Primer Illuminating Mini View 2

    Pure Canvas Primer Illuminating Mini

    Extends the wear of makeup, and brightens the complexion to provide a natural dimension.

    Regular price
    £21.50
  • New
    Flawless Essentials Prime and Set Duo View 1
    Flawless Essentials Prime and Set Duo View 2

    Flawless Essentials Prime and Set Duo

    A limited edition set featuring mini Pure Canvas Primer- Blurring and mini Translucent Loose Setting Powder Ultra Blur.

    Regular price
    £33.00
    £44.50 Value
  • New
    Winter Glow Prime & Set Duo View 1
    Winter Glow Prime & Set Duo View 2
    5.0
    Rated 5.0 out of 5 stars
    5.0 Stars (1 Review)

    Winter Glow Prime & Set Duo

    Apply a flawless face on the go with our bestsellers in travel sizes. Translucent Loose Setting Powder Ultra- Blur and Pure Canvas Primer- Hydrating.

    Regular price
    £32.00
    £44 Value
  • Pure Canvas Primer Hydrating Mini View 1
    Pure Canvas Primer Hydrating Mini View 2
    5.0
    Rated 5.0 out of 5 stars
    5.0 Stars (4 Reviews)

    Pure Canvas Primer Hydrating Mini

    Enhance hydration and prep skin for makeup.

    Regular price
    £21.50

Pick Your Perfect Primer

The first step to Laura’s Flawless Face: prep your look with our intuitive range ofprimers created for every skin type and effect.

Pure Canvas Primer Blurring

Pure Canvas Primer Blurring

Regular price
£38.00

Extends the wear of makeup while blurring the look of pores and imperfections

Finish

Matte

Pure Canvas Primer Illuminating

Pure Canvas Primer Illuminating

Regular price
£38.00

Extends the wear of makeup, and brightens the complexion to provide a natural dimension.

Finish

Luminous

Pure Canvas Primer Hydrating

Pure Canvas Primer Hydrating

Regular price
£38.00

Improves and extends the wear of makeup while providing instant and overtime hydration.

Finish

Hydrating

What To Know About Primer

What is A Makeup Primer? 

The best makeup primer should be able to do several things. First, it should create a smooth canvas, hide imperfections, and even out the skin’s texture. Next, it should be infused with good-for-the-skin ingredients, so you don’t have to worry about breakouts. And finally, it should keep your makeup in place all day.

Choose the Right Face Primer 

While each of our face primers will do exactly what we laid out above, we have four different formulas to target individual needs: hydration, blurring, sun protection and illumination. So, if you have dry skin, we recommend the hydrating face primer whereas we suggest the protecting makeup primer if you aren’t following up with our tinted moisturiser with SPF. No matter which formula you choose, your skin will thank you.

Blur Imperfections with Primer Makeup

On the no-makeup makeup days, you want to look fresh, dewy, and lit from within–and our primer makeup can help you achieve that effect. Once you’ve used our cleaners and makeup removers and applied any skincare, you can jump right in with our illuminating primer. It’s formulated to bring a healthy glow to your skin that maintains its luminosity even under tinted moisturisers or foundation. Once you're finished with the makeup, dab a little of the primer on your cheekbones and cupid’s bow for extra highlighting.