Primer
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20% Off Select Pure Canvas Primers. No code needed.

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Pure Canvas Primer Illuminating View 1
Pure Canvas Primer Illuminating View 2
4.2
Rated 4.2 out of 5 stars
4.2 Stars (65 Reviews)

Pure Canvas Primer Illuminating

Enhance skin radiance and prep skin for makeup.

Regular price
£33.20
Sale price
£33.20
Regular price
£41.50
Pure Canvas Primer Blurring View 1
Pure Canvas Primer Blurring View 2
4.3
Rated 4.3 out of 5 stars
4.3 Stars (1,023 Reviews)

Pure Canvas Primer Blurring

Soft-focus matte. Minimize the appearance of pores and skin imperfections.

Regular price
£33.20
Sale price
£33.20
Regular price
£41.50
Set Makeup Effortlessly

Prep your makeup with primer, then lock in your look.

Pure Canvas Primer Hydrating View 1
Pure Canvas Primer Hydrating View 2
4.6
Rated 4.6 out of 5 stars
4.6 Stars (1,828 Reviews)

Pure Canvas Primer Hydrating

Enhance hydration and prep skin for makeup.

Regular price
£33.20
Sale price
£33.20
Regular price
£41.50
Pure Canvas Primer Blurring Mini View 1
Pure Canvas Primer Blurring Mini View 2
3.7
Rated 3.7 out of 5 stars
3.7 Stars (7 Reviews)

Pure Canvas Primer Blurring Mini

Soft-focus matte. Minimize the appearance of pores and skin imperfections.

Regular price
£18.00
Sale price
£18.00
Regular price
£22.50
Pure Canvas Primer Hydrating Mini View 1
Pure Canvas Primer Hydrating Mini View 2
4.6
Rated 4.6 out of 5 stars
4.6 Stars (88 Reviews)

Pure Canvas Primer Hydrating Mini

Enhance hydration and prep skin for makeup.

Regular price
£18.00
Sale price
£18.00
Regular price
£22.50
Pure Canvas Primer Illuminating Mini View 1
Pure Canvas Primer Illuminating Mini View 2
4.4
Rated 4.4 out of 5 stars
4.4 Stars (44 Reviews)

Pure Canvas Primer Illuminating Mini

Enhance skin radiance and prep skin for makeup.

Regular price
£18.00
Sale price
£18.00
Regular price
£22.50
Pure Canvas Primer Protecting SPF 30 View 1
Pure Canvas Primer Protecting SPF 30 View 2
4.8
Rated 4.8 out of 5 stars
4.8 Stars (43 Reviews)

Pure Canvas Primer Protecting SPF 30

Broad Spectrum SPF 30, Primes and Protects skin.

Regular price
£33.20
Sale price
£33.20
Regular price
£41.50
Pure Canvas Primer Perfecting View 1
Pure Canvas Primer Perfecting View 2
4.7
Rated 4.7 out of 5 stars
4.7 Stars (23 Reviews)

Pure Canvas Primer Perfecting

Perfecting primer.Brightens and evens skin.

Regular price
£33.20
Sale price
£33.20
Regular price
£41.50
Pure Canvas Power Primer Supercharged Essence View 1
Pure Canvas Power Primer Supercharged Essence View 2
2.7
Rated 2.7 out of 5 stars
2.7 Stars (23 Reviews)

Pure Canvas Power Primer Supercharged Essence

Improves skin’s clarity. Extends makeup wear.

Regular price
£48.00
Multi-Tasking Moisturizer

Get your skin makeup-ready with plumping, lifting hydration.

Pick Your Perfect Primer

The first step to Laura’s Flawless Face: prep your look with our intuitive range ofprimers created for every skin type and effect.

all

Pure Canvas Primer Blurring

Regular price
£33.20
Sale price
£33.20
Regular price
£41.50

Soft-focus matte. Minimize the appearance of pores and skin imperfections.

Finish

Matte

all

Pure Canvas Primer Illuminating

Regular price
£33.20
Sale price
£33.20
Regular price
£41.50

Enhance skin radiance and prep skin for makeup.

Finish

Luminous

all

Pure Canvas Primer Hydrating

Regular price
£33.20
Sale price
£33.20
Regular price
£41.50

Enhance hydration and prep skin for makeup.

Finish

Natural

all

Pure Canvas Primer Protecting SPF 30

Regular price
£33.20
Sale price
£33.20
Regular price
£41.50

Broad Spectrum SPF 30, Primes and Protects skin.

Finish

Natural

all

Pure Canvas Primer Perfecting

Regular price
£33.20
Sale price
£33.20
Regular price
£41.50

Perfecting primer.Brightens and evens skin.

Finish

Natural

What To Know About Primer

What is A Makeup Primer? 

The best makeup primer should be able to do several things. First, it should create a smooth canvas, hide imperfections, and even out the skin’s texture. Next, it should be infused with good-for-the-skin ingredients, so you don’t have to worry about breakouts. And finally, it should keep your makeup in place all day.

Choose the Right Face Primer 

While each of our face primers will do exactly what we laid out above, we have four different formulas to target individual needs: hydration, blurring, sun protection and illumination. So, if you have dry skin, we recommend the hydrating face primer whereas we suggest the protecting makeup primer if you aren’t following up with our tinted moisturiser with SPF. No matter which formula you choose, your skin will thank you.

Blur Imperfections with Primer Makeup

On the no-makeup makeup days, you want to look fresh, dewy, and lit from within–and our primer makeup can help you achieve that effect. Once you’ve used our cleaners and makeup removers and applied any skincare, you can jump right in with our illuminating primer. It’s formulated to bring a healthy glow to your skin that maintains its luminosity even under tinted moisturisers or foundation. Once you're finished with the makeup, dab a little of the primer on your cheekbones and cupid’s bow for extra highlighting.