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Please contact our Customer Service with your question by emailing.

Customer Service UK & EUROPE

Monday to Friday
9:00 AM - 6:00 PM CST
+44 2 038 100 749

Cookie Policy

This Cookie Policy applies to the website and application (“Sites”) which are operated by or on behalf of AI Beauty Holdings Ltd (Suite 1, 3rd Floor 11 - 12 St James’s Square, London, SW1Y 4LB, UK). It sets out our use of cookies and other similar technologies on our Site. It should be read in conjunction with our Privacy Policy.

The use of cookies is standard on the Internet. Although most Web browsers automatically accept cookies, the decision of whether to accept or not is yours. You have the choice to accept or decline cookies by way of consent. You may adjust your browser settings to prevent the reception of cookies, or to provide notification whenever a cookie is sent to you.

By using our Sites, you are consenting to our use of cookies in accordance with this Cookie Policy. If you do not agree to our use of cookies in this way, you should refuse the use of cookies by selecting the appropriate settings on your browser or not use our Sites. The most common browser settings in this respect will be explained below. However, please note that if you do select such setting, you may not be able to access the full functionality of our website.


Cookies are small files or pieces of information stored on your computer (or other Internet enabled devices, such as a smartphone or tablet) when you visit one of our Sites. A cookie will usually contain the name of the website from which the cookie has come from, the “lifetime” of the cookie (i.e. how long it will remain on your device), and a value, which is usually a randomly generated unique number.


We use cookies to improve your browsing experience, make our Sites easier to use and to better tailor the Sites and our products to your interests and needs. Cookies may also be used to help speed up your future activities and experience on our Sites. For example, they are used to remember your preferences (language, country, etc.) while browsing and on future visits. We also use cookies to compile anonymous, aggregated statistics that allow us to understand how people use our Sites and to help us improve their structure and content. This information does not reveal your identity “in the real world”. On occasions, if we have obtained your informed consent in advance, we may use Cookies, tags or other similar devices to obtain information that enables us to show you, either from our own website or from third-party websites or any other means, advertising based on the analysis of your browsing habits.


We do not store sensitive personal information, such as your address, your password, your credit or debit card data, etc., in the Cookies we use.

Who uses the information stored in Cookies?
The information stored in the Cookies from our website is used exclusively by us, except for those identified below as “third-party cookies”, which are used and managed by external entities to provide services requested by us to improve our services and the experience of the user when browsing our website. The main services for which these “third-party cookies” are used are to obtain access statistics and to guarantee the payment transactions that are carried out.

Do we put cookies on third-party support?
We may put our Cookies on websites of our partners broadcasting advertisements for our brands and/or products. These Cookies are mainly used to present you appropriate content, corresponding to your interests, and to evaluate the consultation of our content (including advertising).

What types of cookies do we use?
Our Site uses cookies and/or other similar technologies such as device-IDs, pixel tags or web beacons to collect and store certain information. These typically involve pieces of information or code that a website transfers to or accesses from your computer hard drive or mobile device to store and sometimes track information about you. Cookies and similar technologies enable you to be remembered when using that computer or device to interact with websites and online services and can be used to manage a range of features and content as well as storing searches and presenting personalized content.

We use the following types of cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our Site and under our terms with you. They include, for example, cookies that enable you to log into secure areas of our Site and use a shopping cart.
Cookie Lifespan Description
dwanonymous_* 180 days     Random ID used to identify an unregistered shopper or a shopper who has not yet logged in independent of the session. For example, this is used to track basket and order activity and for analytics. It is not used for any activity that occurs after the shopper registers an account. The * in the cookie name is a value unique to the site.
dwsid Current session Identifies the current browsing session.
sid Current session Identifies the current browsing session. The Salesforce Reference Architecture (SFRA) uses this to determine whether to display the cookie hint content asset. Only used by SFRA and by customizations.
dwsecuretoken_* Current session Used with dwsid to secure the session through HTTPS. The * in the cookie name is a value unique to the site.
dwcustomer_* 180 days     Identifies a registered shopper. Used only when the shopper selects Remember Me. (This is an optional website feature.) The * in the cookie name is a value unique to the site.
dw_dnt* Current session Controls client-side JavaScript for Commerce Cloud tracking features (Analytics, Einstein, and ActiveData). Commerce Cloud sets it with each page response, based on the value of the corresponding session attribute TrackingAllowed. The value of this cookie always matches that of the Einstein __cq_dnt cookie.
dwac_* Current session Stores the following data for analytics purposes: Session ID, report suite name, shopper’s customer ID, source code group ID (encoded), currency mnemonic, and time zone. The * in the cookie name is a value unique to the site.


180 days Tracks participation in A/B test groups for analytics purposes. If the shopper participated in a test, then the value is cleared when the shopper logs out. The * in the cookie name is a value unique to the site.
dwsourcecode_* Varies from 0-999 days Stores the source code for campaign and affiliate tracking. You set the lifespan of this cookie for each source code in Business Manager. The * in the cookie name is a value unique to the site.

  • Analytical/performance cookies. They allow us to recognize and count the number of visitors and to see how visitors move around our Site when they are using it. This helps us for our legitimate interests of improving the way our Site works, for example, by ensuring that users are finding what they are looking for easily.
Cookie Lifetime


180 days
_cfduid 30 days
_ga 2 years
_gid 24 hours
__gashiseido 2 years
__gashiseido_gid 24 hours

  • Functionality cookies. These are used to recognize you when you return to our Site. This enables us, subject to your choices and preferences, to personalize our content, greet you by name and remember your preferences (for example, your choice of language or region).
Cookie Lifetime Description
lauramercier_uk-shouldDisplayNewsletter 2 years Stores whether conditions are met to display a pop-up invitation for subscribing to site’s newsletter (after certain page visits).
lauramercier_uk-hasViewedNewsletter 2 years Stores whether the newsletter invitation pop-up has been already shown.
lauramercier_uk-pageViewCount Session (cookie expires upon closing the browser). Counts how many pages has been visited (so that the newsletter invitation pop-up would be shown after a certain number of page visits)
cyrSelectedProdData 1 year Holds data about last order’s choices for the ‘Flawless face’ feature (for sites that allow online ordering).
dw_TLSWarning 15 min OR 30 days If present, stores the result from a browser security check performed by the site (for certain results a warning message may be shown when visiting the site).
shiseido_country 90 min Stores an initial (default) site region preference based on geolocation detection.
auramercier_uk-preferredLocale 730 days and 12 hours Stores site language preference.
lauramercier_uk-preferredSite 730 days and 12 hours Stores site region preference.

How to manage your Cookies preferences in your Internet Browser?
The settings from the Internet browsers are usually programmed by default to accept Cookies, but you can easily adjust it by changing the settings of your browser. However, if you choose to disable the Cookies on your browser, you might not be able to benefit from all the functionalities offered by our Sites.

For more information on how to customize your cookies options in your browser settings, please consult the following links:

For Internet Explorer™:;
For Safari™:
For Chrome™:
For Firefox™:
For Opera™:

For more information about other commonly used browsers, please refer to

Please be aware that if Cookies are disabled, not all features (e.g. online ordering) of the Site may operate as intended.

Need Help?

Please contact our Customer Service with your question by emailing.

Customer Service UK & EUROPE

Monday to Friday
9:00 AM - 6:00 PM CST
+44 2 038 100 749